There have been many pieces done on this subject but beyond insights and information, you have to have a plan before you set out to do this effectively. The author, Neal Schaffer of Windmill Networking refers to a post by Bob Geller and adds some good suggestions of his own.
“There is software like Curata out there or you can do it yourself if you’re on a tight budget. Here are some highlight for those of you who are doing it on your own”.
So what is the secret sauce that makes people like Guy Kawasaki, Robert Scoble, or Mari Smith popular while most everyone else remains hidden?
In a word: Sources
In order to do this yourself, remember that you have to go beyond sharing the articles that land in your favorite RSS feeds, or just reposting something from your social media timeline (which honestly has probably been reposted a thousand times before).
**To make your social curation easier, and more effective, here are a few things you might want to do:
**Do a competitor check. It’s important to know what’s already out there
**What do your competitors post? How or when do they post? What are their usual sources?
**Study your competitor’s social media behavior meticulously. It’ll take time, yes, but once you’ve established where you stand, you can start looking for the best places to gather curated information without fear of repeating what others have already shared.
**There is an excellent curation methodology created by on content curation platform Curata. Check out their blog post on Crafting the Perfect Content Curation Strategy for more details that further expands all the above.
If have a good plan in place and follow the tips suggested in this post:
**The ROI of this will undoubtedly be
**1) growth in your social reach
**2) more clicks on content
Selected by Jan Gordon covering “Content Curation, Social Business and Beyond”
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