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Dynamic Curation: What Brands Can Learn From An Emmy Award Winner

This piece was published by Andy Jankowski for Enterprise Strategies.

The author has skillfully woven together a piece along with some videos using the strategy PBS Documentary Emmy award winner, Ken Burns.

“Corporate communicators are the Ken Burns of their organization’s content, helping move the story along through context and rhythm.”

Here are 4 great tips with some wonderful takeaways:

Storyboard first

**Before you go digging for information, think about the message you want to convey

**What is the point of your communication? Who is your audience?

**Create a storyboard around this message.

Filter Intelligently

**Could I make this information richer or better by using information outside of my organization?”

**“Do infographics and video exist that would help my people learn this concept better?”

Don’t Become Part of the Problem

**Identify good stuff

**Put it in the right collection

**Document it

Know When to Create and When to Curate

**Creation and curation should coexist. Curation is not in competition with creation.

**Instead, it is a form of creation.

**The creation process of a corporate communicator or internal journalist creating content is still happening

Curated by Jan Gordon covering “Content Curation and Social Business and Beyond”

Read full article here: [http://bit.ly/HGphZe]

Raising Your Content Curation to the Next Level

There have been many pieces done on this subject but beyond insights and information, you have to have a plan before you set out to do this effectively. The author, Neal Schaffer of Windmill Networking refers to a post by Bob Geller and adds some good suggestions of his own.

“There is software like Curata out there or you can do it yourself if you’re on a tight budget. Here are some highlight for those of you who are doing it on your own”.

Excerpt:

So what is the secret sauce that makes people like Guy Kawasaki, Robert Scoble, or Mari Smith popular while most everyone else remains hidden?

In a word: Sources

In order to do this yourself, remember that you have to go beyond sharing the articles that land in your favorite RSS feeds, or just reposting something from your social media timeline (which honestly has probably been reposted a thousand times before).

**To make your social curation easier, and more effective, here are a few things you might want to do:

**Do a competitor check. It’s important to know what’s already out there

**What do your competitors post? How or when do they post? What are their usual sources?

**Study your competitor’s social media behavior meticulously. It’ll take time, yes, but once you’ve established where you stand, you can start looking for the best places to gather curated information without fear of repeating what others have already shared.

**There is an excellent curation methodology created by on content curation platform Curata. Check out their blog post on Crafting the Perfect Content Curation Strategy for more details that further expands all the above.

If  have a good plan in place and follow the tips suggested in this post:

**The ROI of this will undoubtedly be

**1) growth in your social reach 

**2) more clicks on content 

Selected by Jan Gordon covering “Content Curation, Social Business and Beyond”

Read full article here: [http://bit.ly/GPsD73]

The Average Pinterest User [INFOGRAPHIC]

This piece with infographic included was posted by Jason Keath for Social Fresh. If you read nothing else if you’re serious about doing business on this very hot social network, you should read these reports. I personally have experienced a major boost in traffic and highly recommend this to anyone who is serious about doing business online. This is a part of your strategy but a significant one.

The smart folks over at Engauge put together an excellent whitepaper on the new social media sweetheart, Pinterest. The report is one of the better ones I have seen to date. The 31 page document includes:

**Introduction of Pinterest

**The trends driving it

**The data behind the site and users

**Brand opportunities

**Guide to getting started

**Outline of risks

**Opportunities

**Case studies

Selected by Jan Gordon covering “Pinterest Watch”

Read full article here: [http://bit.ly/y0yOqK]

Does B2B Content Curation Have Value Beyond Marketing?

I selected this piece from the Curata blog because I thought it has great insights and reinforces some of the reasons you should be why content curation is a very valuable tool to add to your content marketing strategy.  Here are some highlights: **Most B2B marketers likely would agree that the primary purpose for content marketing, and hence content curation, is its role in stimulating revenue. **Like all other marketing activities, content curation aims to build a sales funnel, directly or indirectly. Although it may be hard to measure, content curation also has value for other parts of the enterprise, typically taking the form of enhanced organizational efficiency. Here are some of the ways: **content curation improves collaboration between:**content creators**thought leaders **product development, **R&D, **marketing **content consumers that include not only potential customers, **organization service** support  **sales**product development staffs  One might also argue, in that vein, that content curation also supports**channel partners **prospects and customers  Curated by Jan Gordon covering “Content Curation, Social Business and Beyond” Read full article here: [http://bit.ly/zn0XoK]
Via contentcurationmarketing.com

How Relevant is Mobile Content for B2B Content Marketers?

This piece is from Curata  Excerpt: “How Relevant is Mobile Content for B2B Content Marketers?” There is little question that mobile content and location-based offers are effective for business-to-consumer brands. **What isn’t yet so clear is whether mobile content has equal relevance for business-to-business content marketing. **One indicator is the percentage of visitors a B2B site gets from mobile devices. Check yours. You might find the percentage of such traffic is quite low. **The audience is on the move, and brands must follow – or be there first. The need for clever content creation is as mandatory as partnering with digitally savvy media partners. **As our devices become more enabled, the physical wallet will become a lot smaller. Our phone numbers used to represent the number to our homes. **Now our phone numbers are the numbers to ourselves. In this post-PC age of mobility, the new destination is you. Welcome. Curated by Jan Gordon covering “Content Marketing, Social Media & Beyond” Read full article here: [http://bit.ly/xc9ANH]
Via contentcurationmarketing.com

5 Digital Tools to Boost Your Brand in 2012 Infographic

5 Digital Tools to Boost Your Brand in 2012 Infographic…
Via thechrisvossshow.com

The 50+ Great Ways to Curate & Share Social Media and News Content

This piece was written by Chris McConnell for his blog. I thought this article had great information but there’s so much it needs to be curated:-) Excerpt: There’s so much information online just begging to be curated: news, social media, images, video, websites… the list goes on. Reading great content from my favorite blogs and websites is one of my favorite things but you have to be able to harness it so you have what you need at your fingertips. Here are some highlights: **Content gathering and personalized newsfeeds **trapit**paper.li**curatedby**kurat**scoopit **iPad Curation **Flipboard (one of my favorites)**Pulse**News360**Taptu **Social Media Curation **storify**The Tweeted Times**Keepstream**TweetMag**Newsme **Website Bookmarking and Collection tools **utopic**zootool**BagTheWeb**Pinboard Topic Pages **Alltop**Wavli**In-A-Gist Curated by Jan Gordon covering “Content Curation, Social Business and Beyond” Read full article here: [http://bit.ly/xxsN7M]
Via dailytekk.com

Make Your Business the Go-To Resource by Curating Great Content

This piece is from senseiblog. I selected it because it reaffirms the importance of using content curation as an part of your content marketing strategy. Here are some highlights: “Content doesn’t always have to be content from your organization, your clients just need to be able to access it through you. Let’s be honest, creating enough content to fulfill demand is a daunting task”. **Quality content is a sustainable competitive advantage **the ultimate goal of your online presence should be to become a “Go To” source of information that your stakeholders log onto with increasing or sustainable frequency. **Once achieved, the differentiation this status gives you becomes widespread generating respect, appreciation and business from both new and existing customers.  **in the grand scheme of things, content curation is an essential part of carving out a position for your brand. **The best strategy is to aggregate (add context) and create content that best meets the need of your stakeholders. **What’s missing most of the time is the incentive to be social. What is the best incentive? It is the ability to contribute in a meaningful way **by adding context, additional information, linking readers to the source, your opinion or viewpoint, and be acknowledged for that effort. Content creation, content curation and the ability to give meaningful feedback on it effectiveness is a highly engaging way to involve hundreds, if not thousands of internal staff. Curated by Jan Gordon covering “Content Curation, Social Business and Beyond” Read full article here: [http://bit.ly/wVK9j0]
Via senseiwisdom.com

9 Reasons to Use Infographics as Part of Your Content Marketing

This piece is written by Jeff Bullas and I thought about putting it in my topic, content marketing but it occurred to me that infographics are one way to curate content so it’s appropiate to post this here. I talk a lot about information overload   and this is one way to take data, and information put into a visually attractive format which makes it easier for your audience to comprehend complex ideas in a short amount of time. Jeff says and we all know this to be true: “We constantly are attempting to organise, collate and curate information that pours at at as from screens in a torrent. Consuming that data is like drinking from a fire hose”. In this article, Jeff gives us research that has proven infographics to be effective and well received by consumers, along with other reasons why they are something to consider for your content marketing campaign.  Here are a few things that caught my attention: **Recent research from Barbara M. Miller and associates discovered this about “Infographics” **To summarize, text and images on their own are imperfect ways of communication information and data “combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.” **Compelling and attractive **Easily scanned and viewed”**Shows an Expert understanding of a Subject **Viral Capability **Increase Traffic **Benefits search engine optimization **Brand Awareness **Portable (embeddable) Curated by Jan Gordon covering “Content Curation, Social Business and Beyond” Feel free to visit Curatti launching soon  Read full article here: [http://bit.ly/wTm4NP]
Via jeffbullas.com

8 Surefire Ways to Thrive Despite Information Overwhelm

Jason W. Womack wrote this article for all of us,  who struggle with information overload. I selected it because……. To be a good content curator, the first step is knowing how to harness your attention, to be able to filter, focus, and find the best and be able to leave the rest **It’s important to keep refining your daily habits and the author has some great suggestions on how to do that. Excerpt: Jason Womack warns that In the age of information overload, that when it comes to what we have time to focus on, we are often forced to sacrifice quality for quantity. Here’s what caught my attention: **Stop multi-taskingWhen you multi-task, you can’t give your undivided attention the the things you’re working on. **Set a timer for 15-minute intervalsWomack says that our days are actually made up of about 100 15-minute intervals. In fact 15 minutes is just about the right “chunk” of time for us to be able to stay focused, minimize interruptions and work effectively **Know when you’re not focused and implement ways to refocusWhen you’re working with your timer, write down eah instance when you lose focus-even if it’s just to look at a clock to see what time it is. **Carry a camera with youCarrying a camera with you is actually a great way to become more in tune with your environment. **I do this one and it really helps bring me into the present moment **Listen moreThere are three different learning styles: visual, auditory and kinesthetic. Everyone in your network falls into one of these categories. **(very important tip, when you’re not talking and focusing your attention here, it’s an amazing experience on so many levels) Curated by Jan Gordon, covering “Content Curation, Social Business and Beyond Read full article here: [
Via youngupstarts.com